Event Sites Redesign Overview
Relay For Life and Making Strides Against Breast Cancer sites were both five years old. Various add-ons and band-aids combine to make the site difficult for the user and for tracking analytics. We built the new sites on Blackbaud's fundraising platform TeamRaiser with one of their Information Architects to insure optimal use of the platform without losing functionality.
- Easy to navigate
- Easy to find an event and register
- Simplified Registration
- Simplified Donation
- Improved Dashboard
- Community Feel
- local community for RFL
- national community for MSABC
- Retain participants
- Increase participant fundraising
Event Sites Evaluation Presentation
This presentation set the tone for the project by compiling existing challenges, high traffic areas, and top dashboard features, as well as business goals and a strategy informed by analysis of direct and indirect competition. Sadly PowerPoint via OneDrive is slow.
Post-It Note Evaluation
Noting similarities and required differences of the personal page, team page and event page.
Noting information contained in the multiple event pages to maximize the event landing page and minimize extraneous pages.
Whiteboarding sessions included Information Architects, Graphic Designers and a Content Strategist.