Fundraising Events: Relay For Life and Making Strides

American Cancer Society
Event Sites

Event Sites Redesign Overview

Relay For Life and Making Strides Against Breast Cancer sites were both five years old. Various add-ons and band-aids combine to make the site difficult for the user and for tracking analytics. We built the new sites on Blackbaud's fundraising platform TeamRaiser with one of their Information Architects to insure optimal use of the platform without losing functionality.

Business Goals

  • Easy to navigate

  • Easy to find an event and register

  • Simplified Registration

  • Simplified Donation

  • Improved Dashboard

Site Strategy

  • Community Feel

    • local community for RFL

    • national community for MSABC

  • Retain participants

  • Increase participant fundraising

Event Sites Evaluation Presentation

This presentation set the tone for the project by compiling existing challenges, high traffic areas, and top dashboard features, as well as business goals and a strategy informed by analysis of direct and indirect competition. Sadly PowerPoint via OneDrive is slow.

Post-It Note Evaluation

Customizable Pages

Noting similarities and required differences of the personal page, team page and event page.

Event PageS

Noting information contained in the multiple event pages to maximize the event landing page and minimize extraneous pages.


Whiteboarding sessions included Information Architects, Graphic Designers and a Content Strategist.

Axure Files for the Event Sites

Early Home Page Wire Comp
Landing Pages Prototype
Registration API Wires

Please email to request password to view.

User Experience Pages

THD Call Center  | ACS Mobile App  |  ACS Event Sites  |  UX Work

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